High-impact marketing leadership & results — without hiring a full-time CMO
Results-driven strategy and operational excellence for small businesses, start-ups and non-profits ready to unlock cultural impact and scale with soul
“I cannot recommend Liz enough to any org seeking a true strategic partner. She consistently exceeds my expectations!”
LAURA SILLS, COO AT SCHOOL OF SELF-IMAGE
Marketing touches all aspects of your business — brand, product and of course… growth.
Isn’t it time to get serious and bring someone in to own your marketing with clarity and confidence?
Think: less overwhelm, more traction. A trusted CMO partner who can develop a goal-driven strategy, see the big picture and move the pieces forward.
CUSTOMER ACQUISITON
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BRAND STRATEGY
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MARKETING AUTOMATION
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OFFERS & PRICING
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CHANNEL OPTIMIZATION
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CROSS-FUNCTIONAL LEADERSHIP
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MENTORSHIP, HIRING & ONBOARDING
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ROI ANALYSIS
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MULTI-CHANNEL MARKETING
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LEAD & DEMAND GENERATION
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CRO & AOV
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VIDEO & PODCAST MARKETING
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CUSTOMER ACQUISITON • BRAND STRATEGY • MARKETING AUTOMATION • OFFERS & PRICING • CHANNEL OPTIMIZATION • CROSS-FUNCTIONAL LEADERSHIP • MENTORSHIP, HIRING & ONBOARDING • ROI ANALYSIS • MULTI-CHANNEL MARKETING • LEAD & DEMAND GENERATION • CRO & AOV • VIDEO & PODCAST MARKETING •
Does this sound familiar?
You’re the founder or CEO juggling the roles of marketing voice, creative director, and brand ambassador. You care deeply about your business—but wearing all the hats is wearing you down.
You’ve built a fantastic team of junior marketers, freelancers, or agencies, but without the right strategic leadership, they’re stretched thin and can’t steer the bigger vision.
You’re actively “doing marketing,” but it feels piecemeal—lacking the cohesive strategy needed to truly move the needle and reach your next stage of growth.
You’re ready and willing to invest in marketing, but without clarity on what’s working, it’s hard to know where to focus your energy and resources for the best return.
You and your team are full of ideas and ambition—but you get stuck turning vision into action and action into results.
What got you to $2M was incredible—but you know instinctively that $10M will require a different approach. You’re ready to grow—but know you need guidance you can trust to get there.
If so, you’ve come to the right place.
I help founders, visionaries, startups and small businesses create demand, build your brand, drive sales and lead the team that brings it all to life.
It’s time for custom solutions that fuel your vision for growth – and a strategic, dedicated partner to get you there.
Hi, I’m Liz.
I’m here to make the marketing of your brand and business run like a well-oiled machine.
A veteran of the health and wellness space—from world-class clinical research to multi-million dollar lifestyle brands—I bring nearly two decades of marketing leadership rooted in clarity, creativity, and results. I’ve helped conscious companies scale with integrity by building magnetic brands, leading high-performing teams, and engineering multimillion-dollar growth.
My superpower is turning clarity into motion—combining strategic insight with inspired action that moves the needle, fast.
This is my mission: to empower mission-driven businesses to unlock transformative growth and amplify their impact.
My experience spans brand strategy and positioning, channel optimization, and hands-on leadership that drives clarity and momentum.
Some key accomplishments include:
Engineered nationally bestselling book launch to #7 on Amazon, capturing 20k new leads, 25k book sales, a 6-figure day and 7-figure month
Conceptualized and launched a top 10 podcast on Apple & Spotify garnering 500k downloads in the first 6 months
Built and scaled repeatable ROI-driven launch engine generating 6- and 7-figure results across multiple digital products
Scaled reach and revenue 5x to $5MM through differentiated content and omnichannel strategy aligned with brand’s category expansion goals, while growing & retaining 150k+ subscribers and 500k+ followers
Led expansion of product suite and upsell/cross-sell opportunities to grow revenue and increase LTV, including a membership generating $500K ARR
Scaled 7-figure affiliate/influencer marketing program, growing from 100 to 400 affiliates driving critical revenue YOY
Led data-informed brand transformations, aligning positioning, creative direction, and customer journey for 3x CRO and exceeding lead generation targets by 2x
TL;DR — I love supporting visionary founders and creators to scale with strategy, lead with purpose and create lasting impact on your reach and revenue.
What to Expect
when you have a results-driven strategic leader in your corner
Marketing and brand strategy that converts and scales.
Together we’ll get clear on what matters most – whether it’s repositioning, optimizing your funnel, breathing new life into your social presence, building your list, or finally capturing meaningful revenue from paid media.
ROI insights on what’s working — and what’s not.
Sometimes it’s worth facing hard truths in order to level up. I’ll guide reporting and analytics so you always have insight-driven answers, not guesses.
Confident marketing leadership without the guesswork.
Your team is everything – let’s help them thrive. From hiring and onboarding to managing contractors and scaling the right systems, I'll bring direction, structure and support so your whole team can soar.
A powerful plan that’s practical and actionable.
No more second guessing what your next move is. Imagine having a clear roadmap -- what to do, when to do it, and how to make the most of your team, time and budget.
A hands-on strategic partner for your CEO and leadership team.
I’ll sit at the table with you, helping shape big-picture initiatives, long-term vision and the plan to execute so you can stay focused on what you do best.
Access to my vetted network and suite of templates.
I’ll open the door to my trusted network of marketing superstars from video editing to automation. Plus, get my time-tested templates for promos, launches, project management, content calendaring, etc.
Let’s Work Together
I’ll bring all of my 17+ years of marketing experience to help you reach your loftiest goals. My objective is to teach you and the team to fish – the strategies, protocols and assets I’ll share will stay with your business for the long haul.
CMO-in-Residence
5-month commitment required
I’ll bring structure, momentum, and executive-level thinking to help you move faster, make smart decisions, and see real results—without the overhead of a full-time hire. Includes 8+ hours per week in your business and unfiltered access to my full library of tried & true tools & templates.
Mktg Growth Accelerator
3-month commitment required
We’ll zero in on growth opportunities and strategic initiatives to drive results fast. Every quarter, you’ll get a 90-day action plan, weekly calls and daily support via Slack or email. Plus, I’ll share my trusted tools and templates and provide copy and asset review weekly. [Beta pricing up to 3 clients]
Book a Discovery Call
No charge!
Let’s get to know each other, start working out your most pressing challenge right now and determine if collaboration is a good fit for us both. Click to schedule.
Are we a match?
Radical partnership: a co-conspirator as devoted to your mission as you are
Deep trust: the kind of emotional safety that allows you to believe in and chase down the fullness of your wildest dreams
Tough love: someone who will tell you the facts, not just want you want to hear
A force multiplier: cultivating a team dynamic that drives everyone to level up
Joy and laughter: if having fun at work is wrong, I don’t want to be right